【Philips Short Video】
Hair Dryer Production

In the fiercely competitive hair dryer market, brands are focusing on technological features or salon-grade experiences. However, we take a different approach with the concept of "Tailored for You, Transforming Every Version of You," showcasing how our high-value products integrate various advantages to create a truly personalized styling experience for each consumer.

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在競爭激烈的吹風機市場中,各品牌紛紛主打科技功能或沙龍級體驗,而我們則以「專屬打造,切換美一個你」的理念,為品牌展現高CP值產品如何結合各項優勢,打造真正適合每位消費者的個人化吹整體驗。

The creative inspiration stems from transforming the bathroom into a dedicated fashion space for women, emphasizing the importance of “ME Time” in modern women’s lives. We aim to convey that drying hair is no longer just a tedious daily task but a moment of confidence and beauty transformation.

The video opens with a towel being confidently tossed toward the camera—crisp and decisive, symbolizing confidence and attitude. The scene then shifts to a smooth and effortless styling process, with close-up shots highlighting how the product provides gentle care, making hair shinier and silkier. Through various camera angles, we emphasize and capture the user’s most natural expressions, shaping the brand as a declaration of confidence, style, and individuality.


創意發想源自於將浴室塑造成女性的專屬時尚空間,強調ME Time對現代女性的重要性。我們希望傳遞吹頭髮不再只是繁瑣的日常,而是一場自信與美麗的轉換時刻。

影片開場,一條浴巾帥氣地拋向鏡頭,俐落且果斷,象徵自信與態度。隨後,畫面聚焦於輕鬆吹整的過程,特寫產品如何帶來細緻呵護,使秀髮更順滑亮麗。透過不同的鏡頭角度,我們強調並展現使用者最自然的神態,為品牌塑造一種自信、時尚且個性化的生活態度宣言。

Client:Philips Taiwan
Agency:杰婕數位股份有限公司
Production:緯沃媒體VVmedia
Director:小潘
Producer:Joss
Drector of photographer:徐皓天
Camera Assistant:徐瑋萍
Gaffer:徐皓天、小潘
Sound Engineer:徐瑋萍
Art Director:小潘、Joss
Hair and Makeup:Erica
Styling:Joss
Camera Equipment:藝能視覺整合傳播有限公司 EN Vision Integrated Mass Media
Editing | Color Grading | VFX | Music:小潘
Project Manager:Jamie