【富華食品 Short Video】 Meiji Tokachi Cheese KOL Collaboration

This project’s cinematography focuses on the sense of “convenience” in everyday life, using visual language to portray the rhythm and progression from shopping to home cooking. The video combines trending techniques such as fluid motion cinematography and stop-motion animation, adding rich visual layers and narrative tension, turning ordinary moments into scenes full of style and rhythm.

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本次攝影手法聚焦於生活日常中的「便利感」,透過影像語言,呈現從購物到居家料理的節奏感與過程感。 影片融合當下流行的技術流運鏡與逐格動畫,為畫面增添豐富的視覺層次與故事張力,讓日常片段也能展現風格與節奏。

It opens with continuous movement paired with stable tracking shots, using seamless transitions and spatial flow to create a natural and immersive viewing experience.

Filming locations were intentionally chosen—convenience stores and home interiors. Within limited space, natural lighting and soft artificial lighting were skillfully used to create depth and contrast. Through thoughtful composition that highlights interaction between products and space, the visuals present a realistic yet rhythmic daily atmosphere.

The video concludes with stop-motion animation to depict the movement of everyday objects, transitioning the tone from realistic to light and playful. Each frame was carefully arranged for consistent object positioning and lighting, enhancing the handcrafted feel and rhythm of the sequence. This natural tonal shift leaves a vivid and warm final impression.

開場以連續動作搭配穩定運鏡,透過轉場設計與場景之間的流動連接,營造出自然且具沉浸感的觀影體驗。 拍攝場景選擇便利商店與居家空間,在有限條件下,巧妙運用自然光與輕打燈,打造明暗層次。透過商品與空間互動的構圖設計,呈現一種貼近日常、又充滿節奏感的生活氛圍。 影片最後以逐格動畫呈現生活物件的動態,讓畫面從寫實過渡到輕鬆幽默。拍攝過程中精確掌握每一幀物件的位置與光影一致性,強化了手作感與畫面的節奏,使整體氛圍自然轉調,留下鮮明又溫暖的結尾印象。

Client:杰婕數位股份有限公司
Production Company:緯沃媒體 VVmedia
Director:小潘
Producer:Joss
Director of Photography:小潘
Gaffer:小潘
Art Direction:小潘、Joss
Editor | Colorist | VFX | Music:小潘
Project Manager:Teresa