【Philips Brand advertising】
2024 Shaver Gaming Series
Utilizing a strong gaming atmosphere to connect with the younger demographic, crafting a brand-new series image.
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清晰且專業地展示產品的重要性,強化消費者想了解的各個方面的解釋,顯著提升觀眾的認知和信任。這種方法成功地吸引並引起目標消費者的興趣。

Through professional art direction and the use of abundant neon lights combined with post-production techniques, we create a dazzling gaming atmosphere.

“Picking up the Philips shaver, removing anxiety, regaining confidence, and hitting a perfect home run.” Through the alternation of reality and virtual elements, we aim to establish a radically new visual tone and connection for the brand, allowing the audience to feel the power and charm of the product.

「拿起飛利浦刮鬍刀,剔除焦慮、重獲自信/擊出了完美的全壘打。」 透過虛實交替為品牌創造截然不同嶄新的視覺調性與連結,讓觀眾感受到產品的力量與魅力。

Client: Philips Taiwan

Agency: JJdigital

Production: VVmedia

Creative: Jeff

Director: 潘錦嵩 (小潘)

Producer: 張德萱 (Joss)

Director of Photography: 劉威廷

Camera Assistant: 徐章竣

Camera Assistant: 江睿哲、張馥凱

Gaffer: 陳文澤

Gaffer Assistant: 徐瑋彥
Lighting Assistant: 莊智淵、翁正

Art Director: 尹立民

Art Assistant: 陳信宗、胡筱雯

Actors: 王龍振、李宇智

Hair and Makeup: EricaStyling: Joss

Camera Equipment: TogoFilm

Shooting Location: 廣晟攝影棚

Editing | Color Grading | VFX | Music: 小潘

Project Manager: Teresa

Art Designer: Kat