In this project, we utilized stop-motion animation to bring toy characters to life, seamlessly integrating them into a festive New Year setting. This playful and engaging storytelling approach not only united different brands and toy types but also used meticulous transitions and narrative design to connect with audiences through a heartwarming family scene.
Stop-motion animation breathes life into static toy figures, enhancing their charm and appeal. By personifying these characters, we imbue them with emotions, fostering a stronger emotional connection and deeper audience immersion. Thoughtfully crafted scene transitions and dynamic storytelling add layers to the narrative, making the visuals more compelling. The natural interactions between multiple toy brands enhance the cohesiveness of the story while maximizing product exposure opportunities.
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逐格動畫讓靜態玩具角色栩栩如生,展現獨特魅力。透過擬人化演繹,賦予角色豐富情感,增強觀眾的共鳴與沉浸感。精心設計的場景轉換與動態敘事,使故事層次分明,畫面更具吸引力。多款玩具品牌角色的自然互動,不僅提升故事完整度,也為產品創造更高的曝光機會。
Client:Hasbro Taiwan
Agency:杰婕數位 JJdigital
Production:緯沃媒體 VVmedia
Creative:Jeff
Script:小潘
Director:小潘
Producer:Joss
Drector of photographer:劉威廷
Graffer:陳文澤
Art Director:偉德
Art Director:王佳儒
Editing | Color Grading:小潘
3D Production & Compositing:小潘
Costume Styling | Hair & Makeup: Erica、Megumi
Camera Equipment:好好拍影業
Project Manager:Michael Chen