【Hasbro Brand-ad】
CNY Brand Image Ad


In this project, we utilized stop-motion animation to bring toy characters to life, seamlessly integrating them into a festive New Year setting. This playful and engaging storytelling approach not only united different brands and toy types but also used meticulous transitions and narrative design to connect with audiences through a heartwarming family scene.


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在這次的影像創作中,我們運用逐格動畫技術,將玩具角色擬人化,巧妙融入新年情境,為觀眾帶來充滿遊戲感的故事體驗。我們不僅讓不同品牌、不同類型的玩具角色共演,更透過細膩的轉場與敘事設計,串聯起溫馨歡樂的家庭場景。

Stop-motion animation breathes life into static toy figures, enhancing their charm and appeal. By personifying these characters, we imbue them with emotions, fostering a stronger emotional connection and deeper audience immersion. Thoughtfully crafted scene transitions and dynamic storytelling add layers to the narrative, making the visuals more compelling. The natural interactions between multiple toy brands enhance the cohesiveness of the story while maximizing product exposure opportunities.

逐格動畫讓靜態玩具角色栩栩如生,展現獨特魅力。透過擬人化演繹,賦予角色豐富情感,增強觀眾的共鳴與沉浸感。精心設計的場景轉換與動態敘事,使故事層次分明,畫面更具吸引力。多款玩具品牌角色的自然互動,不僅提升故事完整度,也為產品創造更高的曝光機會。

Client:Hasbro Taiwan

Agency:杰婕數位 JJdigital

Production:緯沃媒體 VVmedia

Creative:Jeff

Script:小潘

Director:小潘

Producer:Joss

Drector of photographer:劉威廷

Graffer:陳文澤

Art Director:偉德

Art Director:王佳儒

Editing | Color Grading:小潘

3D Production & Compositing:小潘

Costume Styling | Hair & Makeup: Erica、Megumi

Camera Equipment:好好拍影業

Project Manager:Michael Chen