In this collaboration, the client aimed to create a social media video tailored for the short-form content landscape. Using eye-catching, technique-driven visuals, the video vividly showcases the core features of the GPLUS hot and cold blender. It adopts a “This should be difficult, right?” perspective, using a before-and-after comparison to highlight how the product simplifies cooking, emphasizing its convenience and high performance.
To enhance the video’s sense of immersion, a first-person perspective was used to clearly showcase the brand’s core design—the ten-blade system—highlighting its superior value among competing products. During filming, smooth rotational camera movements were incorporated to add depth to the scenes where ingredients are added, avoiding repetitive actions and allowing viewers to intuitively grasp the blender’s versatility. Additionally, a low-angle first-person shot was used to capture ingredients being tossed toward the camera, adding a dynamic and visually striking effect that further enhances the immersive viewing experience.
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為了增強影片的臨場感,畫面採用第一視角,清楚呈現品牌核心設計——十葉刀刃,突顯其在同級產品中的高 CP 值。拍攝過程中,運用流暢的旋轉運鏡手法,使食材加入的畫面更具層次感,避免動作重複,讓觀眾能夠直覺地感受到調理機的靈活應用。此外,透過仰角第一視角拍攝,讓食材灑向鏡頭,增添畫面的生動感與視覺衝擊,進一步提升觀看體驗的沈浸感。
Client:拓勤企業股份有限公司
Production:緯沃媒體VV media
Director:潘錦嵩
Producer:Joss
Drector of photographer:潘錦嵩
Gaffer:潘錦嵩
Art Director:潘錦嵩、Joss
Editing | Color Grading | Visual Effects | Music:潘錦嵩
Project Manager:Joss