To highlight the unique features of the client’s dehumidifier, we adopted a modern social media short-video style to create a fast-paced and engaging film. Through innovative visual packaging and marketing techniques, we showcased the product’s value while enhancing its market impact.
The video concept incorporates various real-life scenarios, helping viewers intuitively understand the product’s characteristics.
We utilized low-angle, close-up shots to emphasize the smooth mobility of the swivel wheels, while applying ARC camera movements to highlight the product’s core functionalities. The dehumidifier’s sleek design is repeatedly showcased across different home settings, seamlessly demonstrating its versatility in daily life. The editing features a dynamic rhythm, further solidifying the product’s image in the audience’s mind.
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影片構思涵蓋多種生活場景,幫助觀眾更直觀地理解產品特性。
我們運用低角度近距離的拍攝手法,突顯萬向輪設計的滑動順暢感;同時採用ARC手法,強調產品的核心功能優勢。搭配產品簡約外型的多次露出,結合不同家居場景,巧妙展現產品在日常生活中的多元應用。剪輯上則採用明快節奏,進一步加深產品形象在觀眾心中的印象。
Client:拓勤企業股份有限公司
Production:緯沃媒體VV media
Director:潘錦嵩
Producer:Joss
Drector of photographer:潘錦嵩
Gaffer:潘錦嵩
Art Director:潘錦嵩、Joss
Editing | Color Grading | Visual Effects | Music:潘錦嵩
Project Manager:Joss