To showcase the surprising capacity of this sleek travel bag, we drew inspiration from the classic "four-dimensional treasure pouch" concept and employed vibrant short-video visuals to create an impactful blend of functionality and stylish design.
The video opens with the sound of a glass clink, paired with seamless camera movements that immediately capture attention. The precise editing rhythm keeps viewers engaged, effortlessly leading them to watch the entire clip. Additionally, we cleverly integrated the travel bag with the brand’s core essence by using a wine glass as the visual centerpiece, employing a 360-degree panoramic shot to highlight the rich hues and flow of the liquid. This approach conveys the brand’s dedication to detail and quality.
Within a short time, the video garnered significant attention, embedding the travel bag’s key features in viewers’ minds while establishing a sophisticated and captivating brand image. This campaign successfully infused fresh energy into the promotion of the product.
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開場以敲杯聲搭配流暢運鏡迅速吸引目光,剪輯節奏精準,讓觀眾在不知不覺中看完整支影片。此外,我們將旅行袋與品牌核心巧妙結合,利用酒杯為視覺中心進行360度環繞拍攝,展示杯中酒液的色澤與流動,傳遞品牌注重細節與質感的價值。
這支影片在短時間內吸引了大量關注,不僅讓玩家旅行袋的核心特色深入人心,還為品牌建立了高質感、富有魅力的形象,為產品推廣注入新能量。
客戶 Client:塔木嶺單一麥芽威士忌
代理商 Agency:杰婕數位股份有限公司
製作公司 Production:緯沃媒體VVmedia
導演 Director:小潘
製片 Producer:Joss
攝影 Drector of photographer:小潘
美術:小潘、Joss
剪接 | 調光 | 特效 | 音樂:小潘
專案執行 Project Manager:Teresa